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During the deluge of NHL Playoff, NBA Playoff, and MLB regular season games I’ve been watching, I’ve noticed this Mike’s Hard Lemonade commercial come on more than its fair share of times. It basically says that putting soy into drinks is for wusses and Mike’s Hard Lemonade is for manly men. Really, Mike? Your overly sweet, wine-cooler-esque product is manly? Whenever I see someone order a Mike’s Hard Lemonade I ridicule them mercilessly for being a pussy. While I might agree that “In a world gone soft, someone’s got to be hard,” I can safely guarantee that that “someone” has never, ever bought Mike’s Hard Lemonade.